If you’ve been around Beyond Walls for a while, you’ll know we like data. Not because spreadsheets are thrilling (they are a little bit!), but because numbers help us understand what’s really going on, not just what we think is going on.
Looking back at 2025, one thing stands out very clearly.
You showed up.
So, let’s take a little wander through the year and see what the numbers tell us!
67% of our members are female.
The average age is 41.5.
On average, members live 3.1miles from the gym.
Let’s start with one of our favourites…Committed Club. At the beginning of 2025, we confidently ordered 50 Committed Club stickers per month. In December 2024 we ran our first manual version of committed club and had 18 members qualify…so 50 seemed sensible & reasonable.
Well, you lot soon messed that up for us! In February we had a scare when 42 of you qualified and by March (54) we admitted defeat and upped the order to the next band = 100 stickers. That has done us so far through 2025 but as December (a normally quieter month) has seen 78 members qualify I am not sure how long that’s going to last!!!
I’m holding my nerve and only ordering 100 for January…I challenge you lot to make me regret this decision!!!
In total last year we gave out 770 Committed Club Stickers and 44 of them went to members called Alex!! That is almost twice the next name with Andrew’s and Mike’s on 24…and it really depends on how strict we are with George, Georgi, Georgina, Georgia as collectively they got 24 as well!
Want to get fit? Change your name to Alex…according to the data!!!
Alongside monthly consistency, 2025 also saw some big long-term milestones; 94 of you earned their 100-class mug and an amazing 11 of you earned a 250-class T-shirt.
12 members achieved Committed Club every month throughout 2025! 28 members made Committed Club 10+ times and are now in the 2025 Annual Prize Draw.
Coming up and tantalisingly close, there’s a one-off golden 100-class mug. It hasn’t been claimed yet. It is, however, very close.
I wonder if we’ll hit the 100th 250 T-Shirt during 2026?
Across 2025, when we added everything together (classes, Open Gym, events and appointments), there were 21,297 check-ins at Beyond Walls. That’s 21,297 separate decisions to walk through the door and move.
If we strip it right back and look only at classes and Open Gym, there were 19,775 training check-ins across the year.
It took me a moment to comprehend this number – that’s nearly twenty thousand hours of members making time for their health. To put that into perspective, that’s the equivalent of almost 10 years of full-time work, or over two years of continuous time, deliberately invested in moving better, getting stronger and feeling healthier.
The busiest training week of the year, counting only classes and Open Gym, was the week of 14 December, with 465 check-ins. Yes, that was the same week as our big Christmas weekend. In a month where it would be very easy to slow up, you did the opposite. That made us quietly very proud.
The busiest training day of the year?
Looking at when people train paints a clear rhythm.
Mondays sit firmly at the top, with 3,489 class and Open Gym check-ins, accounting for around 18% of all training sessions across the year.
Tuesdays and Wednesdays followed closely behind at roughly 16% each, creating a strong midweek core. Thursdays and Fridays held steady at around 14%.
Saturdays and Sundays? Amazingly symmetrical with 2,123 and 2,168 accounting for around 11% each.
The Most Popular Class?
During December we delivered 40 classes per week, that number will soon increase to 47 as our 2026 timetable comes on-stream.
From Day 1 our 6am Crew have been committed and have again claimed the top spot for most popular weekday class, averaging 15 members per class. Which tells us three things.
The next busiest slot was 9:15 a.m., averaging 13 people per class. This one grew more organically with a steady build of regular daytime attendees.
Looking across the entire weekday timetable, our average class fill now sits at 11.2 people. Classes are lively, social and energising with enough space for coaching to stay personal.
Classes (and Open Gym) sit at the heart of what we do, but they’re not the whole picture. Across 2025, there were 1,522 check-ins to things that weren’t classes at all. Athlete Check-Ins, personal training, massage, seminars and events. From our Women’s Health day, Men’s Health Month (don’t worry girls…your month is coming) to nutrition and habit setting, those check-ins really matter.
Everything you’ve read so far; the Committed Club stickers, the growing membership, the busy Mondays, the Christmas-week training, all of those are inputs.
Our goal is based around outcomes; Measurably Improve the Health of our Community and InBody scans are one way we measure that metric.
Across 2025, there were 560 InBody scans, taken by 251 different people. This gave us a significant data set of 134 people who completed 2 or more scans for comparison, and, in total, they lost 135.9 kg of body fat lost and gained 24.2 kg of muscle!
To give that some context, the average female in the UK weighs around 70 kg, which means the gym collectively shed almost two adults’ weight of body fat over the year while still gaining muscle. Alongside this were improved InBody scores (on average +2 points) and reductions in visceral fat.
What we know: the inputs worked, the outputs followed, and this is exactly the direction we want to keep heading.
And while I’ve been writing this, I’ve been thinking about how to close the blog…and it slowly dawned on me, no finish line here.
A year-end feels significant, but wonderfully it’s just a staging point on a journey that continues. We get to do this all over again, with this amazing community growing bigger and better. Julie and I are so excited to see what these numbers look like in 12 months' time.
